Instagram Engagement Rate CalculatorFree Social Media Analytics Tool
Calculate your Instagram engagement rate and understand how well your content resonates with your audience. Our free calculator analyzes your latest posts to provide valuable insights into your Instagram performance.
Updated April 2025• Free Tool • Instant Results
Free Instagram Engagement Rate Calculator
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What is Instagram Engagement Rate?
Engagement rate measures how actively your followers interact with your content through likes, comments, and saves. A good engagement rate typically ranges from 1% to 5%, with rates above 5% considered excellent. Micro-influencers often see higher engagement rates compared to accounts with millions of followers.
How It Works
- Enter any public Instagram username
- We analyze their latest 12 posts
- Get instant insights on engagement rate, average likes, and comments
- Compare performance against industry standards
Why Engagement Rate Matters
For Creators & Influencers
- Negotiate better brand deals
- Understand content performance
- Track audience growth
- Improve content strategy
For Businesses & Marketers
- Find authentic influencers
- Measure marketing ROI
- Benchmark against competitors
- Optimize social media strategy
Frequently Asked Questions
How is Instagram engagement rate calculated?
The engagement rate is calculated by adding total likes and comments from recent posts, dividing by the number of followers, and multiplying by 100 to get a percentage. This provides a standardized metric for comparing engagement across different account sizes.
What is considered a good engagement rate on Instagram?
Engagement rates vary by industry and account size:
- Micro-influencers (1K-10K followers): 3-7%
- Mid-tier influencers (10K-100K): 2-4%
- Macro-influencers (100K-1M): 1-3%
- Mega-influencers (1M+): 1-2%